8+
Years
50+
Brands
$15M+
Spend
I'm a growth-obsessed marketer who believes in profit over vanity metrics
With 8+ years in performance marketing and $15M+ in managed ad spend, I've helped DTC brands, B2B SaaS companies, and service businesses build profitable acquisition systems.
Let's Work TogetherMy journey to here
Performance Marketing Manager
Agency Side
Cut my teeth managing $2M+ annual spend across 15 clients. Learned the fundamentals of attribution, creative testing, and cross-channel optimization.
Key Learnings:
Senior Growth Manager
DTC Brand (In-House)
Scaled a health & wellness brand from $3M to $18M revenue. Built the entire paid media infrastructure from scratch.
Key Learnings:
Head of Acquisition
B2B SaaS Startup
Led a 5-person team, managing $8M annual budget. Reduced CAC by 52% while 3x-ing pipeline.
Key Learnings:
Independent Consultant
MarketPro
Partnering with growth-stage companies to build profitable, scalable acquisition systems. $15M+ managed spend to date.
Key Learnings:
What I'm known for
Paid Acquisition
Meta, Google, TikTok, LinkedIn campaign strategy and execution
Full-funnel campaign architecture, audience development, bid strategy optimization, and creative testing systems.
Attribution
Building measurement systems you can trust
Server-side tracking, MMM, incrementality testing, and data warehouse integration for true source-of-truth reporting.
Creative Strategy
Data-driven testing frameworks
Structured creative briefing, concept testing methodologies, and iterative optimization cycles that consistently produce winners.
Growth Strategy
Full-funnel optimization
Holistic growth planning that connects acquisition to retention, maximizing LTV and compounding CAC efficiency.
How I work with teams
Working with Founders
For founders who need a strategic partner, not just an executor. I help you think through growth architecture, prioritize initiatives, and build systems that scale with your business.
Typical Deliverables
My toolkit
Always-on toolset — optimized for measurement, creative testing, and scaling.
How I operate
These core values guide every engagement and decision I make.
Ready to Outrank Your Competition in the US Market?
Don’t let your competitors take your organic market share. Let’s build a sustainable growth engine for your business.
What happens next?
- 30-minute discovery call to understand your goals
- Custom growth assessment within 48 hours
- Actionable roadmap with quick wins identified
- No-obligation proposal if we're a fit